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Terms and Conditions

Welcome to Insignia Art Collect Private Limited a leading Internet art destination located at theformart (the "Site") where people can buy and sell original works of art (the "Art") online and participate in an online art community (the "Services"). The Services are provided by Insignia Art Collect Private Limited ("" or "we") to you ("you" or "user") subject to the following terms and conditions set forth in these Terms and Conditions. 

Acceptance of Terms. 

Before you use the Services, we require that you read and accept these Terms of Service. If you visit, shop, or otherwise participate in the Services on the Site, you accept these Terms of Service. If you choose not to accept these Terms of Service, you may not access or otherwise use the Site or Services. If you have any questions regarding these Terms of Service, please contact our Customer Service department at In addition, when using particular owned or operated services, you shall be subject to any posted policies, guidelines or rules applicable to such services. All such policies, guidelines and rules are hereby incorporated by reference into the Terms of Service. 


We may, at our sole discretion, change, modify, add or remove any portion of these Terms of Service, in whole or in part, from time to time and at any time without notice to you, by posting such changes on the Site. Your continued use of the Site and the Services after such changes are posted will constitute your agreement to such changed Terms of Service. These Terms of Service were last revised on 10th June 2010. 


Capacity to Contract. 

The Services are available only to individuals or entities who can form legally binding contracts. Without limiting the foregoing, neither minors (persons under the age of 18) nor individuals who have been suspended from the Services may participate in the Services. If you are under the age of 18, you can use the Services only in conjunction with, and under the supervision of, your parents or guardians. 


In order to participate in the Services, you must register with by filling out our registration form and providing certain information to us. When you are notified that your registration has been accepted, you will become a "Registered User." You agree that the information on your registration form is complete and accurate, and that you will update it in order to keep it current. reserves the right to disapprove, suspend or terminate your registration for any reason, at its sole discretion, and to prohibit you from participating in the Services. Further, the rights granted to you as a Registered User may not be transferred or sold to another party. believes artists when they upload their works, that they followed the terms of selling, they have passed out of college in the last 10 years or are studying in an art college or have had no formal education in arts. In case of any discrepancies in this status, will not be liable, you are requested to verify with us before purchase or delivery in case you need further details. 

Login ID, Password and Security. 

During the registration process, you will select a username and password. You are solely responsible in all respects for all use of and for protecting the confidentiality of your username and password. You agree to notify immediately of any unauthorized use of any username and password and any other breach of security regarding the Services. Relationship to You. is not a party to any transaction relating to the Art. is only a venue for sellers to list Art and for buyers to purchase such Art. has no control over the sellers, buyers or any aspect of the transactions. We are a meeting ground for buyers and sellers and tax liabilities are with buyers and sellers.


In the event that you have a dispute with one or more users, you release (and our officers, directors, agents, subsidiaries and employees) from claims, demands and damages (actual and consequential) of every kind and nature, known and unknown, suspected and unsuspected, disclosed and undisclosed, arising out of or in any way connected with such disputes.

Information Control. 

You understand that all information, data, text, photographs, graphics, video, messages, and or other materials ('User Content'), whether publicly posted or privately transmitted via the Service, are the sole responsibility of the person from which such Content originated. You are responsible for all the User Content that you upload, post, broadcast, display, email, transmit, or otherwise make available via the Service. cannot control the information provided by users which is made available through the Services. Users may find other users' information to be offensive, harmful, inaccurate or deceptive. Please use caution and common sense when using the Site. has no control over the quality or legality of the Art listed, the truth or accuracy of the listings or any other information provided by a user about the Art. Please intimate us in case you find any content objectionable or illegal and we will do our best to verify and take suitable action.

How to Sell and Selling Details 

Listing and Selling. 

You must be a Registered User in order to list and sell Art. 

Listing Policy. 

In order to list your Art for sale on the Site, you agree to complete and submit to us all applicable information along with images of your Art provided such images are in an acceptable format.

Listing Period. 

Art may be listed on the site for 180 days to keep the content fresh. Beyond 180 days, will charge a fees which will be advised, by default the art work will expire and be delisted after 180 days. We reserve the right to remove any art deemed inappropriate by An advisory and curatorial board looks at all works being loaded and has the final rights on allowing the works to be displayed on the website. The seller cannot remove any art for 6 months or can make a request to remove any work at an administrative cost of Rs 500 as we like to offer our buyers the advantage that they can buy a work available on the website without checking the status with us. Any removal of work will happen from our side, artists should not delete any work.  Any defaults from any artist on this front will lead to disqualification from the website and as it is a violation of the terms & conditions, appropriate legal action may be initiated.

Basic Listing Obligation. 

By listing Art on the Site, the seller agrees to sell the Art once a buyer has completed the check-out process.


A buyer may receive a full refund on their purchase by returning the Art to the seller if it is damaged and informed to us within 7 days of receipt of the art work. Please note that the shipping and handling charges will be paid by buyer in this case for a new work to be delivered to him. 



You must be a Registered User in order to purchase the Art. Buyers are obligated to complete the sale transaction upon completion of the check-out process. 

Bidding. This will be intimated once we activate this feature.

Buyer Liable for Purchase Price, Freight and Transportation Fees and Sales Tax. 

Buyers are liable for the posted purchased price of the piece(s) of Art, any insurance, packing, freight and shipping fees associated with the purchase, and any applicable sales tax (collectively, the "Purchase Fees") except in the promotion period when may offer free shipping from time to time.


Payment for the Art may be made by credit card as specified on the Site or by a check payable to Insignia Art Collect Private Limited, the company which owns  If payment is made by check, the piece(s) of Art will not be marked as sold until the check clears and payment is received by If the check is not received within 3 days of the purchase being actioned, the order will be cancelled.


Shipping and Packing.

Seller shall pack the piece(s) of Art where it will be picked up by the Shippers of The Buyer pays for all the shipping charges, in promotion periods. We may compliment the shipping charges and will pay for them. The piece(s) of Art should be packed so as to protect them during shipment which is the responsibility of the seller. shall not participate in the packing and shipping process, and in no event shall be liable for any damages of any kind arising from the packing or shipment of any Art. Artwork must be shipped within the deadline of ten days set by If at the end of the ten day period the artwork has not been shipped the order will be cancelled and refunded to the customer. If an order can not be delivered to the address provided by the customer and the artwork is returned to the seller the order will be treated as a return and then the buyer will have to pay extra shipping charges to get the work delivered again.

Freight and Transportation.

The buyer is responsible for the costs associated with all freight, shipping and other costs related to transporting the Art from the seller's location until unless in a promotion period we are paying for the shipping. All orders will enjoy free shipping except sculptures and installations as an introductory offer.

Ownership Transfer.

The Art shall be and remain the risk of the seller until it is shipped to the buyer, and thereafter the risk shall shift to the buyer.


Return Period.

Unless otherwise stated under "Returns" for a particular piece of Art, a buyer may return a piece of Art  only if damaged within seven (7) days after the date of buyer's receipt of such piece of Art (the "Return Period"). No returns will be accepted after such period. After marking the order as returned the buyer must intimate us and we will have the order shipped back to the seller from the buyer within seven (7) days, if the return is not shipped within seven days it will be canceled and the order will be paid to the seller.

No Return.

Art cannot be returned if it is shipped internationally.

Return Process.

If a buyer elects to return a piece of Art, the buyer must write to with the photographs of the damage and an email specifying the damage. We shall debit seller for the Purchase Fees less any insurance, packing, freight and transport fees associated with buyer's purchase. Reimbursement shall be made by issuing a credit card refund if payment to was made by credit card or by check if payment was made by check. Insurance, packing and shipping fees associated with the return of the returned piece of Art shall be the sole responsibility of the buyer, and shall have no obligation to reimburse the buyer for such amounts.


Fees and Commissions.

Our seller fees and commissions are 50% of every work sold and a 14.5 % Value Added Tax on this 50% commission, or on each work sold by an artist. may change its fees, payments and commissions from time to time.

Remittance of Proceeds. shall remit the Purchase Fees to seller, after first deducting posted fees and commissions, within sixty (60) days after the later of (i) the date of shipment of the Art to the buyer and (ii) the date when verifies receipt of the Purchase Fees from buyer. All payments will be made by check.


Tax Responsibility.

Title to the Art does not pass to The seller is the retailer for sales tax purposes. The seller shall file all sales tax returns in accordance with applicable law, and each seller shall indemnify against any tax, cost or expense relating to the failure of such seller to satisfy any tax liability related to the sale of such seller's Art. We are just facilitators for the buyers and sellers to meet.


Any information you provide during the registration, listing or sale/purchase process and your activities or user of the Services on the Site shall not: (i) be false, inaccurate or misleading; (ii) be fraudulent or involve the sale of counterfeit or stolen items; (iii) infringe any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy; (iv) violate any law, statute, ordinance or regulation (including, but not limited to, those governing export control, consumer protection, unfair competition, antidiscrimination or false advertising); (v) be defamatory, trade libelous, unlawfully threatening or unlawfully harassing; (vi) be obscene or contain child pornography; (vii) contain any viruses, Trojan horses, worms, time bombs, cancelbots, Easter eggs or other computer programming routines that may damage, detrimentally interfere with, surreptitiously intercept or expropriate any system, data or personal information; (viii) create liability for or cause it to lose (in whole or in part) the services of its ISPs or other suppliers; or (ix) link directly or indirectly to or include descriptions of goods or services that: (a) are prohibited under these Terms of Service; (b) are concurrently listed for sale on a website other than the Site; or (c) you do not have a right to link to or include.


Copyright Violations.

If you believe that your material or the material of another user has been wrongfully used in a way that constitutes copyright infringement,please let us know.In order for to investigate and address your complaint, please provide with all information available. If a clear infringement of copyright, trademark, patent, publicity rights or other right comes to our attention,we reserve the right to delete all infringing material from the Site and to suspend you from using the Services, even without receiving a complaint from the person whose rights have been infringed.

How We Handle Copyright Violations.

Upon receiving notice of a potential copyright infringement, may immediately delete or suspend access to the infringing material. We may also provide the user who posted the allegedly infringing material with contact information for the complaining party and may ask that the user work with the complaining party to resolve the dispute. If has deleted or suspended access to materials you posted on the Site because of a complaint that the posting infringed someone else's copyright, it will attempt to provide you with written notice of its actions. If you disagree with such actions and want to have the materials returned to the Site, please provide us with a written response within ten (10) days after receiving the notice from us (a "Response"). Each Response must contain the following 

Why that work is not an infringement ? 

Your name, address and telephone number and a statement that you consent to the jurisdiction of the District court and that you will accept service of process from the person who complained that posting the materials constituted a copyright infringement or from an agent of that person. Also that you agree to bear all legal expenses for a lawyer to contest your case. We will follow the directives of this court.

A copy of your response, including your name and address, will be sent to the person who complained about your posting. will then decide, in its sole discretion, whether to re-display the deleted materials on the Site. Please note that if you are complaining against a copyright infringement, we would like you also to mention that the same 2 points, except that you will put in writing why the work is an infringement and you should be able to contest this legally with all legal expenses. 

Your Information.

You agree to a non-exclusive, worldwide, perpetual, irrevocable, royalty-free, sub licensable license to exercise the copyright, publicity, and database rights you have in the information you have provided to us, in any media now known or not currently known, including, without limitation, any images of your pieces of Art. will use such information solely to enable it to provide the Services.

The Site and Services. grants you a limited license to access and make personal use of this Site. The trademarks, trade names, designs and all material contained on this Site, including all portions of the website, content, site design, text, graphics, and all intellectual property rights thereto ("Site Content") are the sole and exclusive property of or its licensors. The use of any such property for any other reason, on any other website, or the modification, distribution or republication of this material without the prior written permission of, is strictly prohibited. Any unauthorized use terminates the permission or license granted by You are granted a limited, revocable, and nonexclusive right to create a hyperlink to the home page of or your profile page so long as the link does not portray, its affiliates, or their products or services in a false, misleading, derogatory, or otherwise offensive matter.



The art, site and services, including all content, functions, materials and information made available on or accessed through the site or the services, are provided on an "as is" and "as available" basis without representations or warranties of any kind whatsoever, express or implied, including without limitation, non-infringement, merchantability or fitness for a particular does not warrant that the art, services or the functions, features or content of the site will be timely, accurate, secure, uninterrupted or error free, or that defects will be corrected. We make no warranty that the art, site or services will meet users' requirements or expectations, and expressly disclaims any warranties or guarantees that by listing art on the site, the listed art will be sold. If you are dissatisfied with the site or any services, your sole remedy is to discontinue using the site and the services. makes no warranty regarding any art purchased or obtained through the site or any transactions entered into through the services. No advice or information, whether oral or written, obtained by you from or through the services shall create any warranty not expressly made herein. Some jurisdictions do not allow the exclusion of certain warranties, so some of the above exclusions may not apply to certain users. expressly disclaims any endorsement or warranty of any art sold on or through the services, and any responsibility for any misrepresentations or breaches committed by another user.

Limitation of Liability.

In no event shall be liable for any damages of any kind arising from (i) any injury to any person or property caused by the art (ii) defects in such art on any theory of liability or (iii) any return of any art. In addition, in no event shall we be liable for any special, incidental or consequential damages that are directly or indirectly related to the use of, or the inability to use, the services, the site or its content, including without limitation, loss of revenue or anticipated profits or lost business or lost sales, even if or an authorized representative thereof has been advised of the possibility of such damages. Some jurisdictions do not allow the limitation or exclusion of liability for incidental or consequential damages, so some of the above limitations may not apply to certain users. In no event shall the total liability of to you for all damages, losses, and causes of action (whether in contract or tort, including, but not limited to, negligence, product liability or otherwise) arising from these terms of service or your use of the site and the services exceed, in the aggregate, Indian Rupees 1,000 ( One thousand only ). Dispute Resolution & Indemnity

Any dispute, controversy or claim arising out of or relating to this agreement, or the breach thereof, shall be settled in gurgaon courts where the company is based. We will not entertain any other cases in any other court. If this is acceptable to you, please go ahead and use the site otherwise please do not use the website.


You agree to defend, indemnify and hold harmless, its officers, directors, agents, subsidiaries and employees, from claims, demands and damages, actual and consequential, of every kind and nature, known and unknown, suspected and unsuspected, disclosed and undisclosed, arising out of or in any way connected with any breach or violation by you of these Terms of Service, any use by you of the Site or any disputes or damages arising out of your use of or contracts formed with you through this Site.



Only Registered Users are eligible to participate in the Services.

Third Party Links.

Where provides links to third party Internet sites, no representations or endorsements are made in connection with such is not liable for any damages or injury arising from use of such sites.

Modification and Availability. may, at any time, delete, modify or supplement the content of the Site without prior notice. reserves the right, for any reason, at its sole discretion, to terminate, change, suspend or discontinue any aspect of the Site or the Services, including, but not limited to, content, features or time of availability. may also impose limits on certain features of the Services or restrict your access to part or all of the Site or the Service without notice or penalty.


You agree that has the right, but not the obligation, to monitor at any time, for any reason at its sole discretion, all material and content on the Site. reserves the right at all times to edit, disclose or refuse to post any material or information or request removal of or remove any material or information from the Site.

Access and Interference.

You agree that you will not use any automatic device or manual process to monitor or copy web pages or the content contained herein. You agree that you will not use any device, software or routine to interfere or attempt to interfere with the proper working of the Site. You agree that you will not take any action that imposes an unreasonable or disproportionately large load on’s infrastructure.

Service Integrity. makes reasonable commercial efforts to make its Services and Site available at all times. However, is not responsible for any interruptions, including, but not limited to, interruptions that may affect the receipt, processing or acceptance of any aspect of a sale.


These Terms of Service constitute a legally binding agreement between you and until terminated by you or, which may do at any time, without notice, at our sole discretion. If you become dissatisfied with the Services or the Site in any way, your only recourse is to immediately discontinue use of the Services.

Governing Law.

These Terms of Service are made and shall be governed by and construed in accordance with the laws of the State of Haryana.

Injunctive Relief.

It is understood and agreed that, notwithstanding any other provisions of these Terms of Service, breach of the provisions of these Terms of Service by you will cause irreparable damage for which recovery of money damages would be inadequate, and that we shall therefore be entitled to obtain timely injunctive relief to protect our rights under these Terms of Service in addition to any and all other remedies available at law or in equity.


In the event that any provision of these Terms of Service shall be unenforceable or invalid under any applicable law or be so held by applicable court decision, such unenforceability or invalidity shall not render these Terms of Service unenforceable or invalid as a whole, and, in such event, such provision shall be changed and interpreted so as to best accomplish the objectives of such unenforceable or invalid provision within the limits of applicable law or applicable court decisions.

Entire Agreement.

These Terms of Service comprises the entire agreement between you and and supersedes all prior agreements between the parties, regarding the subject matter contained herein. All provisions in these Terms of Service regarding representations and warranties, indemnification, disclaimers and limitations on liability shall survive any termination of these Terms of Service.

Will I get my artwork stretched and framed?
We do not stretch or frame the artworks and deliver them as a roll, unstretched and unframed works are safer to move.

If you like us to frame the artwork and then ship it, there will be an additional cost depending on the size of the artwork and quality of frame used, cost of which needs to be borne by the buyer. TheFormArt will not be able to take the responsibility in-case there is any damage during the movement as stretched and framed works are more prone to damage.